As an independent design director, I was brought in to overhaul Billboard.com in 2019, reimagining the iconic music charts with a fresh, modern look and an intuitive user experience. I revamped data visualization, added interactive features, and prioritized a mobile-first design, all while respecting Billboard’s legacy. This redesign significantly boosted user engagement, contributing to the platform’s renewed appeal and playing a key role in the eventual acquisition of MRC Media by Penske Media Corporation in 2020.